In the world of luxury fashion, Burberry is a brand that needs no introduction. With its iconic trench coats, timeless designs, and distinctive check pattern, Burberry has solidified its place as a global fashion powerhouse. However, there has been some confusion over the years regarding the brand's name and authenticity. In the late 1990s, the name of the brand was changed from Burberry’s of London to just Burberry by the owner and design director at the time, as a way of modernizing this historic label. This change sparked debates among fashion enthusiasts and collectors, leading to questions about the differences between Burberry and Burberry's. In this article, we will delve into the history of the brand, explore the variations in its labels, and provide tips on how to authenticate a genuine Burberry item.
When did Burberry become Burberry?
The transformation from Burberry’s of London to Burberry took place in the late 1990s, marking a significant shift in the brand's identity. The decision to drop the possessive form of the name was part of a rebranding strategy to appeal to a younger audience and align with the evolving fashion landscape. This change was accompanied by a modernization of the brand's image, including revamped designs, marketing campaigns, and store concepts. Despite the name alteration, Burberry continued to uphold its heritage and craftsmanship, maintaining its position as a luxury fashion house.
Burberry vs Burberry Blue Label
One of the distinctions within the Burberry brand is the Burberry Blue Label, a diffusion line targeted towards the Japanese market. Launched in 1996, Burberry Blue Label offers a more casual and contemporary interpretation of the classic Burberry aesthetic. The Blue Label collection features a range of apparel, accessories, and bags that cater to a younger demographic seeking stylish yet accessible luxury. While Burberry Blue Label shares the brand's heritage and quality craftsmanship, it is designed with a more relaxed and trend-focused approach, making it a popular choice among fashion-savvy consumers in Japan.
How to check Burberry authenticity
With the popularity of Burberry products, there has been a rise in counterfeit items circulating in the market. To ensure that you are purchasing an authentic Burberry piece, it is essential to pay attention to certain details. Here are some tips on how to check the authenticity of a Burberry item:
1. Genuine Burberry Label: Authentic Burberry items will feature a label that is meticulously crafted with high-quality materials. Look for consistent stitching, clear typography, and precise placement of the label on the garment or accessory.
2. How to Authenticate Burberry: Examine the overall quality of the item, including the fabric, hardware, and construction. Burberry is known for its superior craftsmanship and attention to detail, so any signs of poor workmanship or subpar materials may indicate a counterfeit product.
3. What is Burberry Black Label: Burberry Black Label is another sub-line of the brand that was introduced in Japan. This exclusive collection offers a more refined and sophisticated take on Burberry's classic designs, with a focus on tailored pieces and luxury materials. Burberry Black Label is highly sought after for its premium quality and elegant aesthetic.
4. Authentic Burberry Labels: In addition to the main Burberry line and its sub-labels, the brand may also feature special collections or collaborations. When purchasing a Burberry item, make sure to verify the authenticity of the labels, tags, and packaging to ensure that you are investing in a genuine piece from the brand.
Was Burberry called Burberrys?
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